Journal
Journal
Notes on what actually moves the needle for service businesses, written from having run one rather than from having read about it.
Journal
Notes on what actually moves the needle for service businesses, written from having run one rather than from having read about it.
The people who would come on a Wednesday already know you exist. That is a different problem to being undiscovered, and it has a cheaper fix.
What one email did to a quiet night, and why the list it went to was already sitting in the booking system.
Venues have something almost no other industry has: a reason to write to people every single week that is not a discount.
Every booking and every order has been collecting names for years. Most venues have never sent them a thing.
Not by looking bad. By making the three things people came to do slightly harder than they need to be.