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Start with the audit
Digital marketing for independent hospitality

YOUR BEST
CUSTOMERS
AREN'T
COMING
BACK.

Not because they didn't enjoy it. Because you never gave them a reason to. I build the email systems, websites and digital strategy that turn one-time visitors into regulars. Automatically.

20+
Years in hospitality
Cafe owner
AU
Perth · Australia-wide
Real results from real venues
Online Butcher · NSW · 75-day programme
From zero email
revenue to 30%
of all store sales.
57.5%
Open rate
30%
Of all revenue
16
Automated flows
Built from scratch. Welcome series, abandoned cart, win-back, post-purchase. Running 24/7.
Pizza Restaurant · NSW · First campaign
From 9 covers
to 60–92
per night.
$0 weekly email revenue to fully booked midweeks from a single campaign. Same venue, same menu, same staff.
Real results. Available to discuss on a call.
The Service Edit email marketing guarantee
WE BUILD YOUR FIRST EMAIL CAMPAIGN. IF YOU DO NOT MAKE OUR FEE BACK, YOU DO NOT PAY.

Our email marketing guarantee. If your first campaign does not generate at least what you paid us, you get a full refund. No small print, no conditions. We back our work because we know what email can do for a hospitality business.

Claim the guarantee
How it works

THE PATH
FROM PROBLEM
TO REVENUE.

Every engagement starts with understanding what is actually broken. The audit is the diagnosis. The services are the treatment. The retainer keeps it working. Most clients find their first project pays for itself before they move to the next one.

01
Free digital health check
Start with the 5-minute quiz. It scores your digital presence across email, website and social. You will know exactly where the gaps are before you spend a dollar.
Free · Take the quiz
02
Digital audit
A full diagnostic of your email, website, and digital presence. Delivered in 5 business days. Clear findings, ranked by impact, with an exact roadmap of what to fix first.
$595 flat
03
Build or email programme
Audit findings scope the project precisely. No guesswork, no padding. Website builds from $4,999. Email programmes from $2,999. Every deliverable tied to a specific outcome.
From $2,999
04
Ongoing retainer
Once the foundation is built, keep it performing. Monthly email management, site care, and strategy. This is where the compounding starts.
From $500/mo
Sound familiar?

YOU ARE
LEAVING
MONEY IN
YOUR
DATABASE.

I spent 20 years on your side of the counter. I know exactly what this costs you every week.

01
Your best customers are in a list you never email
Every booking, order, and QR scan is a warm contact. A single well-written email to that list, sent automatically, can bring them back. Most hospitality businesses never send one.
02
Email is the only channel you actually own
Instagram can change its algorithm tomorrow. Google Ads costs money every click. Your email list is yours. The people on it already know you. They are the most likely people on earth to spend money with you again.
03
Your website is losing you customers right now
Slow load times, no mobile menu, missing opening hours, broken booking links. Any one of these is sending people straight to your competitor. Most hospitality websites were built once and never touched again.
04
You have tried things that did not work
A social media manager who posted three times and disappeared. A web developer who handed over a site you cannot edit. Someone who ran ads that cost more than they made. None of that is your fault. But it is why having someone who actually understands hospitality matters.
See your numbers

WHAT IS ONE
EMAIL CAMPAIGN
WORTH TO YOU?

Adjust the sliders to match your business. The numbers update in real time.

1,000
10010,000
$45
$15$200
22%
10%60%
15%
5%40%
From one campaign
$1,485
estimated revenue
220
emails opened
33
visits generated
$1,485
revenue
That is 2.5× the cost of the audit. From a single send.
Estimates based on industry conversion benchmarks. Results vary by list quality, offer, and timing.
Book the audit · $595
Services

THREE WAYS
I CAN HELP YOU.

01
Digital
Audit
$595 flat · Delivered in 5 days
A thorough diagnostic of everything that is costing you customers online. The right place to start if you are not sure what is broken or where to spend first. Most clients find it pays for itself before they have acted on a single recommendation.
What you get
  • Email list health and deliverability review
  • Website speed, mobile, and conversion audit
  • Google Business and search presence review
  • Competitor digital benchmark
  • Prioritised action plan, quick wins first
  • 30-minute debrief call
Learn more
03
Web
Presence Build
From $4,999 · Strategy through launch
A website built for a hospitality business by someone who has run one. Not a template fill-in. A proper build with strategy, copywriting, SEO, and a design that makes people want to visit. Built to be fast, mobile-first, and easy for you to update.
What's included
  • Brand and audience strategy session
  • Copywriting for all core pages
  • Mobile-first design and build
  • On-page SEO structured for local search
  • Google Analytics and Search Console setup
  • 30-day post-launch support
Learn more
Where to start

BEFORE
ANYTHING
ELSE.
THE AUDIT.

Whether you are thinking about email, a new website, or both. The audit tells you exactly what is broken and in what order to fix it. It means every dollar you spend after it goes to the right place.

Six areas, each scored and ranked by impact:

  • Email list health. Size, engagement rate, deliverability, segmentation gaps
  • Website performance. Load speed, mobile experience, Core Web Vitals
  • Conversion audit. Booking flow, menu access, contact clarity, trust signals
  • Google presence. Business Profile, local SEO, review response rate
  • Social and content. Consistency, platform fit, missed channels
  • Competitor benchmark. How you compare to 2-3 direct competitors

A written report delivered within 5 business days, structured as a ranked action plan. Each item explains why it matters and what to do. Plus a 30-minute debrief call.

No. The audit is a standalone deliverable. You own it. Most clients do go on to work together because the findings make the next step obvious. There is no obligation and no upsell pressure.

Nearly every audit surfaces at least one quick win worth more than $595. A broken booking link. A welcome email not firing. Wrong hours on Google. Any one of those fixed pays back the cost within days.

Book the audit · $595

Or start free. Take the 5-minute digital health check first.

57.5%
Email open rate achieved. Industry average for hospitality is 20–25%
30%
Of all store revenue driven by email within 75 days for an independent online butcher in Northern NSW
9→92
Covers per night for a Northern NSW pizza restaurant after a single email campaign
20+
Years in hospitality. I have been on your side of the counter.
Results

REAL
VENUES.
REAL
NUMBERS.

These are not projections or industry benchmarks. They are actual results from actual hospitality businesses. Each one started with an audit and a conversation about what was costing them customers.

Online Butcher · Northern NSW
Before
Email list sitting
idle. Zero
automated flows.
No campaigns.
A warm customer list built up through years of orders, with nothing going to it. No welcome email, no abandoned cart, no post-purchase follow-up. Revenue entirely dependent on paid ads and word of mouth.
0
Email flows active
0%
Revenue from email
~15%
Typical open rate
Online Butcher · Northern NSW · 75 days later
After
Email became the
single biggest
revenue channel.
30% of all store sales.
Full Klaviyo build from scratch. Welcome series, abandoned cart, post-purchase upsell, and win-back sequences live and running automatically. 16 flows working 24/7 without any manual effort.
57.5%
Average open rate
30%
Of store revenue
16
Automated flows
Who I am

20 YEARS
IN HOSPITALITY.
NOW I FIX
THE DIGITAL
SIDE.

I owned three cafes. I spent more than twenty years working in hospitality before I moved into digital. I know what it looks like when a business is run with real care and not enough time.

I have done the 5am starts, the stocktakes, the week where everything breaks at once and you just keep going. When COVID hit, I closed my cafes. And I started paying attention to something I had already noticed: the best independent businesses I knew were invisible online. Not because they did not care. Because they were too busy keeping the doors open.

That is the gap I close. Not as an agency. Not as a freelancer who disappears after handover. As someone who has been on your side of the counter and knows exactly what needs to work, and why it has not been working.

Cafe owner
20+Years in hospitality
PerthWA · Australia-wide
After the build

KEEP IT
WORKING.

A website or email programme built once and left alone loses its edge within six months. These retainer options keep your digital presence performing, without you having to think about it.

Site care plan
$495/month
For clients with an existing website who want it kept fast, updated, and working. Monthly check-in, updates, SEO monitoring and technical support.
  • Monthly content and plugin updates
  • Speed and uptime monitoring
  • Google Search Console reporting
  • 2 hours of copy or design changes
  • Priority response within 1 business day
Email management
$1,200/month
Ongoing email campaign management. Two sends per month, list hygiene, performance reporting, and seasonal campaign planning. You stay front of mind without lifting a finger.
  • 2 email campaigns per month
  • Copywriting and design
  • List segmentation and hygiene
  • Monthly performance report
  • Seasonal and promotional planning
AI operations partner
$2,500/month
Full digital partnership. Email, website, strategy and AI systems working together. The closest thing to having an in-house digital operator without the overhead.
  • Everything in email management
  • Website care and monthly updates
  • Monthly strategy session
  • AI tools audit and implementation
  • Quarterly digital performance review
Get in touch

LET'S
TALK.

Tell me about your business. I will let you know what I think the right first step is. Usually the audit, sometimes a conversation first. Either way, no hard sell and a response within one business day.

Email
Based in
Perth, WA · Working Australia-wide
Response time
Within one business day
Not sure yet?

No spam. No hard sell. A straightforward conversation about whether I can help.