Email marketing
Email
marketing
The list you already have, turned into people walking back through the door. Written and sent every week by someone who has worked the floor.
Email marketing
The list you already have, turned into people walking back through the door. Written and sent every week by someone who has worked the floor.
from $350per week
About what you pay for one shift.
You are already collecting names. Every booking, every order, every QR code on a table.
Most venues never send those people anything. It is the cheapest customer you will ever get back and it is sitting in a platform you are already paying for.
01
Klaviyo or TalkBox configured, domain authenticated, list imported and segmented, so the emails land in inboxes instead of spam.
02
I write them, design them and send them. You approve if you want to, or you do not and they go anyway.
03
Welcome, win back, post visit. Set once, running every day after that without you touching anything.
04
Reported in covers, orders and revenue. Open rates are a vanity number and I will give you those too, but they are not the point.
Proof
+17%
Midweek covers per trading day
Wednesday and Thursday went from 42.9 covers a day to 50.1, measured over 128 trading days either side of the start.
Biggest
Month on the app, July
July was the highest ordering revenue month of the last twelve, ahead of the summer peak in January.
58.3%
Open rate, August sends
Against a hospitality benchmark of 25 to 35 per cent. Automated sends ran at 47.3 per cent.
Those are Jordy’s real numbers out of NowBookIt and me&u, not a case study written backwards. The before window runs into summer and the after window into winter, which makes a 17 per cent midweek rise harder to argue with, not easier.