Services
Resources
Company
Start with the audit
The Service Edit · Service

EMAIL
MARKETING
FOR
HOSPITALITY.

Your customer list is already full of people who want to come back. I build the email system that brings them in — automatically, without you having to think about it.

Full setup and 90-day programme · from $2,999
Enquire now Start with the audit
Online Butcher · NSW · 75-day programme
From zero email revenue
to 30% of all store sales.
57.5%
Open rate
30%
Of all revenue
16
Flows running
Built from scratch. Welcome series, abandoned cart, win-back, post-purchase. Running 24/7.
Pizza Restaurant · NSW · First campaign
9 covers on a Tuesday to
fully booked midweeks.
One email to an existing customer list. No ads, no discounting. Just a message to people who already loved the venue.
The Service Edit email marketing guarantee
WE BUILD YOUR FIRST EMAIL CAMPAIGN. IF YOU DO NOT MAKE OUR FEE BACK, YOU DO NOT PAY.

If your first campaign does not generate at least what you paid us, you get a full refund. No small print, no conditions. We back our work because we know what email can do for a hospitality business.

Claim the guarantee
What is included

EVERYTHING
YOU NEED.
NOTHING
YOU DO NOT.

The programme covers platform setup through to an actively running email system. By the end of 90 days, your email channel operates largely without you — and you have the data to prove it is working.

01
Platform setup
Klaviyo or Mailchimp configured for your business. List import, segmentation, domain authentication, and deliverability setup. Done properly from the start so emails land in inboxes, not spam folders.
02
Welcome series
Three to five emails that go out automatically whenever someone joins your list. The most important sequence in email marketing — and the one most businesses never set up.
03
Automated flows
Win-back sequences for lapsed customers, post-visit follow-ups, and for online businesses — abandoned cart and post-purchase flows. Running 24/7 without any input from you.
04
90 days of campaigns
A campaign calendar planned for the first 90 days. Each send written, designed and scheduled. Seasonal moments, promotional windows, and regular touchpoints — all handled.
05
List growth strategy
How to grow your list from your existing touchpoints — bookings, orders, QR codes, in-venue signage. Your list should be growing every week you are open.
06
90-day performance report
At the end of the programme, a clear report showing open rates, click rates, revenue attributed to email, and recommendations for what to do next.
How it works

FROM BRIEF
TO LIVE IN
30 DAYS.

The build phase takes about four weeks. After that, the system runs — and we spend the remaining 60 days optimising based on real data from your audience.

Week 1
Strategy and setup
Platform configured, list imported, audience segmented. We agree on the campaign calendar, tone of voice, and what your first sends will focus on.
Week 2
Welcome series live
Welcome sequence written, designed and activated. From this point, every new subscriber gets a sequence automatically. The most important flow is running.
Weeks 3 and 4
All flows built
Remaining automations built and tested. Win-back, post-visit, and where relevant — abandoned cart and post-purchase. The full system is live.
Days 30 to 90
Campaigns and optimisation
Regular campaign sends go out. We review performance each month and adjust — subject lines, send times, segmentation — based on what your audience is responding to.
Automated flows

EMAILS THAT
RUN WITHOUT
YOU.

Every flow is triggered by customer behaviour — not by you remembering to send something. Once built, they work around the clock.

Welcome series
Sent when someone joins your list. Introduces your story, sets expectations, and gives new subscribers a reason to visit or order.
Win-back sequence
Triggered when a customer has not visited or ordered in a set period. Reminds them you exist and gives them a reason to return.
Post-visit follow-up
Sent after a booking or visit. Thanks them, invites feedback, and plants the seed for the next visit.
Abandoned cart recovery
For online businesses — sent when someone adds items but does not complete their order. Recovers a significant percentage of otherwise lost revenue.
Post-purchase sequence
For online businesses — follows up after an order. Encourages reviews, introduces complementary products, and builds repeat purchase behaviour.
Birthday or milestone flow
Triggered on a customer's birthday or anniversary with your business. One of the highest open-rate emails any hospitality business can send.
After the 90-day programme

KEEP IT RUNNING WITH ONGOING EMAIL MANAGEMENT.

Once the system is built, keep it performing with monthly campaign management. Two sends per month, list hygiene, performance reporting and seasonal planning. You stay front of mind without lifting a finger.

$800/mo
After the initial programme · cancel any time

START WITH
THE AUDIT.
THEN BUILD
THE SYSTEM.

The audit tells you exactly what your email presence is missing and how much it is likely costing you. It scopes the programme precisely — which means no surprises on the investment. Most clients find the audit pays for itself before the programme even starts.

Email marketing programme
From $2,999
Enquire now Or start with the $595 audit first