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The Service Edit · Service

WEB
PRESENCE
BUILD.

A website built for a hospitality business by someone who has run one. Not a template fill-in. A proper build with strategy, copy, design and SEO — that makes people want to visit.

Strategy through launch · from $4,999
Enquire now Start with the audit
What makes this different
01
Built by someone who has run a hospitality business
20 years in hospitality as an owner and operator. I know what a cafe or restaurant website needs to do — and I know what most of them are getting wrong.
02
Copy is included
Most web builds hand you a template and ask you to fill in the words. Every page is written as part of this project — not an add-on, not your problem.
03
Built to be found
On-page SEO structured for local search is part of the brief from day one — not an afterthought. Your site should be findable by the people who are already looking for you.
04
No disappearing act after handover
30 days of post-launch support. You will not be handed something you cannot update and left to figure it out.
Why it matters

YOUR WEBSITE
IS THE FIRST
THING PEOPLE
JUDGE YOU ON.

Most hospitality websites are losing customers silently
Slow load times, buried menus, broken booking links, wrong hours — any one of these sends a potential customer straight to your competitor. The loss is invisible because they never tell you they left.
A beautiful site that does not rank is commercially worthless
If your site does not appear in local search results, the people most likely to visit you will never see it. Good design and good SEO are not the same skill — this build includes both.
The standard your visitors hold you to keeps rising
Every time someone uses a fast, well-designed website elsewhere on the internet, their tolerance for slow, confusing or mobile-unfriendly sites drops. A site built in 2021 is working against you in 2025.
Your website should be working harder than your best staff member
It is open 24 hours a day, takes bookings, answers questions, and builds trust before anyone walks through your door. It should be treated with the same care as every other part of the operation.
What is included

STRATEGY THROUGH
LAUNCH.

Every build covers the full scope — from understanding your audience and goals to a live website that is fast, findable and built to convert visitors into customers.

01
Brand and audience strategy
A session to understand your business, your customers, and what you need the website to do. This shapes everything that follows — the copy, the structure, the design, the calls to action.
02
Copywriting for all core pages
Homepage, about, menu or services, contact, and any additional pages agreed in the brief. Written in your voice, optimised for search, and structured to convert visitors into customers.
03
Mobile-first design and build
Designed for the device most of your customers are using. Fast, clean, and built to work — not just to look good in a browser window at full width.
04
On-page SEO for local search
Page titles, meta descriptions, heading structure, schema markup, and Google Business integration. Structured from day one to help you appear when people search for what you offer nearby.
05
Analytics and Search Console setup
Google Analytics and Search Console configured so you can see who is visiting, where they are coming from, and what they are doing on your site. You should always know how your website is performing.
06
30-day post-launch support
A month of support after launch for fixes, tweaks and questions. You will not be handed a site and left to figure it out. Changes and amends handled within one business day.
The timeline

LIVE IN
FIVE WEEKS.

A clear process with defined stages. You know what is happening and when. No open-ended timelines, no waiting around for updates.

Week 1
Strategy and brief
Kickoff session. We agree on goals, audience, pages, tone and structure. Brand assets collected. Content requirements confirmed.
Week 2
Copy and design concept
All page copy drafted and submitted for review. Initial design concept presented. One round of feedback on each.
Weeks 3 and 4
Full build
Complete site built based on approved copy and design. Mobile, speed and SEO all implemented as part of the build — not added after.
Week 5
Review and launch
Final review session. Amends completed. Analytics configured. DNS transferred. Site goes live.
Days 30 to 60
Post-launch support
30 days of included support for fixes and questions. Review of early traffic data. Recommendations for next steps.
What I need from you

YOUR PART
IS SMALL.

The build is designed to minimise the time you need to spend on it. You run a business — this should not feel like another job. Here is what the process actually requires from you.

✓
A 60-minute kickoff session at the start to agree on goals, audience and structure
✓
Your existing brand assets — logo, any photos, brand colours if established
✓
One round of feedback on the copy draft — usually a 30-minute call or written notes
✓
One round of feedback on the design concept before the full build begins
✓
A final review session before launch — typically 30 to 45 minutes
✓
Access to your domain registrar for DNS setup at launch

No photography? We can work with stock imagery and advise on a photography brief — or recommend a hospitality photographer if that is the right call for your business.

After launch

KEEP IT FAST,
UPDATED AND
WORKING.

A site care plan is available after the build for clients who want their website maintained, monitored and updated without having to think about it.

  • Monthly content and plugin updates
  • Speed and uptime monitoring
  • Google Search Console reporting
  • 2 hours of copy or design changes per month
  • Priority response within 1 business day
$495/mo
After launch · cancel any time

START WITH
THE AUDIT.
THEN BUILD
PROPERLY.

The audit tells you exactly what your current website is costing you and what needs to change. It scopes the build precisely — so the quote is accurate and the project stays on track. Most clients find the audit surfaces enough to justify the build before they have even finished reading the report.

Web presence build
From $4,999
Enquire now Or start with the $595 audit first